Marketing Segmentation and Customer Loyalty
“Marketing Segmentation” Please respond to the following: A new group of primary care physicians have decided to locate in a suburb of Washington, D.C. Having had some primary market research conducted of the area, the research characterized the community as comprising primarily of Boomers, Gen Xers, and a significant number of Gen Yers white-collar workers, all employed by high-tech consulting firms who work in the outer belt that surrounds Washington, D.C. Discuss the implications of this market profile in terms of how: 1) The office setting might be configured 2) The office scheduling and hours might be constructed 3) A plan might be developed to make the market aware of the new group opening its practice Developing Customer Loyalty” Please respond to the following: For many years, health care organizations, as well as traditional businesses, have often struggled in frustration that high scores in satisfaction do not necessarily lead to higher levels of profitability or sales. 1) Examine why this inconsistency exists. 2) Propose how relationship marketing can be used to increase profitability or sales.
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