Taxi App Consumer Behavior Phenomenon Analysis
Taxi App Consumer Behavior Phenomenon Analysis
When a small and young start-up born in 2010-Hailo-manages to find $20 Millionin investment in less than 2 years after it has been trading,you begin to understand that behind this are a magical combinationof factors that have
made the success of others small start- ups in the past: a good and usable idea, a need in the market and viral
expansion –in this case in the form of a mobile App.
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