Integrated marketing communication IMC(integrated marketing communications)
Subject: Integrated marketing communication IMC(integrated marketing communications) Communications Evaluation and application of the communication model Evaluate an IMC campaign for an Australian organisation you either work for or one for which you would like to work. The report should be a critique and application of the communication model (see Chapter 5 of Belch et al, (2014) for the theoretical model). Based on what you have learned and observed in this subject to-date and additional scholarly research ensure you include the following: Briefly provide a context for your discussion regarding the importance of understanding communication in IMC and identify the organisation you have chosen. Illustrate and discuss the theoretical communication model outlined by Belch et al, (2014). Using the communication model, critically evaluate your chosen organisations approach to IMC. As stated earlier, you can choose your organisation, but it must be well known. Applying what yo...